Being surrounded with plants always helped make the day’s work easier.
I wanted to convey this as my main viewpoint for the logo by bringing in the things I associate with botany through my own experience.

I am also a fan of wordplay, so realizing I was able to change “Relief” to “Releaf” worked extremely well in my favor. After coming up with keywords, this brand name lends itself to all of them as well as a wink to customers with the pun.

The first thing I knew I wanted was a font that felt smooth and lacked sharpness, and the second thing I really wanted was to incorporate was plant symbolism into the logo design itself.

Thus, Releaf’s logo was born.