Alberta Game Jam is a yearly event where people interested in the games industry get together and make a game within one weekend. It’s a great opportunity for new and veteran programmers, artists, musicians, writers and producers to learn and network.

While designing this logo, we knew we didn’t want any symbolism that was city specific. Lethbridge, Edmonton and Calgary are  all hubs for AGJ and we didn’t want to feature one city while ignoring the rest. Eventually I focused on the Albertosaurus, which helps encompass the whole province. I also used some negative space within the dino mouth, which gives it more dimension.